TiVo Thinking About Ditching The Upfront Hurdle

TiVo Thinking About Ditching The Upfront Hurdle   
Davis Freeberg writes "In a candid interview with Bloomberg news, TiVo CEO Tom Rogers discussed what he's been able to accomplish thus far at TiVo and the direction that he'd like to take the company in the future.  During the interview he offered a lot of great information, but the most interesting piece is that TiVo is considering offering a subscription only model for their subscribers.  Once someone uses a TiVo it will be difficult to go back to the generic PVR.  By giving new consumers the opportunity to try TiVo without making a $300 investment, the company can expand their appeal beyond just the early adopter crowd.  Rogers also talks extensively about his background with NBC, his time at law school and the work that he did as a Congressional aide."  That's funny... it's been almost three years since we suggested TiVo should do exactly that and people thought we were crazy.